Swedish pop super-producer Max Martin is fully in charge, and this time the guest list includes singer and actor Selena Gomez, the fifth most-followed person on Instagram, and K-pop superstars BTS. Everyday Life’s esoteric collaborators – Femi Kuti, Belgian rapper Stromae, whoever suggested they sample Alice Coltrane – have been politely shown the door. You literally couldn’t escape it even by leaving the planet: lead single Higher Power was beamed into the International Space Station. In contrast to the understated release of Everyday Life, Music of the Spheres arrives with an all-guns-blazing promotional campaign. There was a lot of straightforward Coldplay-ing among the experiments, including Orphans, a song so keen to attract thousands of people bellowing along that it borrowed the “woo-woo” vocals from Sympathy for the Devil.įear that their place at the top might be slipping after 20 years has evidently rattled the band. It still clearly wanted to be loved by a mass audience. It dabbled in African music, doo-wop and gospel and included what appeared to be an unfinished demo – yet it was far from the kind of up-yours gesture to which artists who have tired of adulation are often prone. In America it sold barely a tenth of its predecessor, A Head Full of Dreams. Coldplay’s last album, 2019’s Everyday Life, was their only one in the last 20 years not to go multi-platinum. In recent years, that’s started to look like a problem. In addition, a sniping campaign targeted 30 cities in 21 countries and five continents.The artwork for Music of the Spheres. Even its music video consists of grainy footage shot by hand of frontman Chris Martin performing new song “Orphans” in various New York City locales and in full view of unsuspecting pedestrians. Consider that the band was able to sidestep an expensive photo shoot by superimposing themselves onto an image owned by one of its members that its letter-writing campaign only required the price of postage or that its classified spent was a mere $25,000, Variety has learned. hometown newspapers of Coldplay’s members (Flintshire, Exeter, Southampton and Fife) along with other local publications in 10 countries. The band used a teaser campaign for “Everyday Life,” its last album, as well: From the visuals, a 1919 image of guitarist Jonny Buckland’s great-grandfather’s band serves as the album cover and the official publicity photo, to the 500 manually typed and hand-signed postcard notes to fans around the world to the tracklist reveal via classified ads in the U.K.
0 kommentar(er)
